Startups & SMEs
We like to break down startup projects into NINE learning blocks, including when they are an inside-out or outside-in innovation model designed to help SMEs or established businesses innovate:
- Team composition and team dynamics
- Validating pain points and customer gains
- Determining your value proposition
- Validating product desirability
- Formulating a go-to-market strategy
- Customer traction and deciding on metrics
- Analysing your competition and sizing the market
- Refining your business model
- Formulating your funding strategy and investor narrative
Each learning block allows us to assess progress quantitatively using a RAG colour-coded system. We will then help trace a roadmap to address specific gaps and weaknesses. Once you’re ready we’ll help you secure the investment and support you need to scale up your project.
The method can also be used by established tech-based companies that want to start a new venture with a new product or service line.
